SEO
Technical, on-page, and content-side improvements aimed at helping a site rank for what its customers actually search for.
Services
Digital solutions, chosen around the problem — not the other way around.
I work across search, web, marketing, and technology. The starting point is always the business situation — the solution comes after understanding what's actually going on.
Search & SEO
Improve how a business is discovered across traditional search, local search, maps, and AI-powered search experiences.
Local SEO
City-level and service-area visibility work — the searches that matter when someone nearby needs what the business offers.
Google Business Profile (GMB)
Profile setup and optimization: categories, services, business info, photos, posts, and consistency with the rest of the online presence.
Keyword Research
Search-demand research mapped to real business intent — not just volume, but relevance and conversion potential.
Competitor Research
Understand what competitors are doing across search, content, and local presence — then find the gap worth going after.
Content Strategy
Plan of what to publish and why — aligned to search intent, business goals, and the topics customers actually care about.
AEO — Answer Engine Optimization
Structuring content so it can be picked up as an answer in search results, snippets, and AI-generated responses.
GEO — Generative Engine Optimization
Optimizing for how AI assistants and generative search tools reference and cite businesses.
AI Search Optimization
Practical work to help a business show up in AI-driven search experiences, not only in classic results.
Web Design & Development
Build professional digital experiences that help visitors understand the business quickly and take the next step.
Web Design
Clean, modern design that fits the brand and is built around the visitor's decision-making.
Web Development
Front-end implementation with semantic HTML, modern CSS, and lightweight JavaScript where it helps.
Business Websites
Complete business websites — structure, content flow, and the pages a business actually needs.
Landing Pages
Focused pages built for a specific campaign, offer, or audience — designed to convert.
UI/UX
Practical user-experience thinking: clarity, hierarchy, flow, and reducing friction on the way to action.
WordPress & Elementor
WordPress builds when a client needs an editable CMS, including Elementor-based setups.
HTML, CSS, JavaScript
Hand-coded, lightweight front-ends for speed, control, and long-term maintainability.
Web Applications
Web-based tools and apps built around a specific business need or internal workflow.
Marketing
Marketing work that supports visibility and conversion — paid, organic, and content-based channels used where they make sense.
Google Ads
Search and campaign setup focused on reaching people with real intent, not just impressions.
Social Media Marketing
Content and positioning support for the platforms that fit the business and audience.
Digital Marketing
Broad digital marketing support — coordinating search, content, and paid channels around one goal.
Content Strategy
Planning what content to produce, for whom, on which channel, and why it matters to the business.
Conversion-Focused Landing Pages
Pages designed specifically to turn traffic into enquiries, calls, or bookings.
Technology & Digital Solutions
When a business problem doesn't fit a standard service, the answer is often a focused digital tool, workflow, or automation.
AI Integration
Practical use of AI where it genuinely helps — content support, customer responses, internal workflows.
Automation
Replace repetitive manual tasks with reliable digital workflows so teams spend time on what matters.
Custom Business Tools
Small, focused tools built around a specific business process — invoicing, tracking, reminders, records.
Web Applications
Browser-based apps that solve a real operational need without unnecessary complexity.
SaaS Concepts & Products
Product thinking for software ideas — scope, users, core workflow, and a clean MVP direction.
Browser Extensions
Lightweight browser tools that add functionality where the user already works.
Business Workflow Solutions
Mapping how work actually flows through a business — then improving the parts that slow it down.
Pricing
Every business has different requirements.
Because I start with the problem, I don't lock projects into fixed packages. Tell me what you're trying to improve and we'll find the right approach.
Not sure which service fits?
That's normal. Start with the problem — we can figure out the right solution together.